Haoyue care recently released the first half of 2021 performance report, the reporting period to achieve operating revenue of 1.084 billion yuan, a year-on-year decline of 21.72%; Net profit attributable to shareholders of listed companies was 192 million yuan, down 48.76% year on year; Basic earnings per share were 1.21 yuan, down 61.59% year on year.

In the second quarter of 2021, the company's performance continued to grow quarter-on-quarter despite the overall decline in the industry. The production of epidemic prevention materials has not been incorporated into the company's main business development framework in the future, and corresponding resources have not been invested to establish sales channels. With the effective control of the domestic epidemic, the company has focused its resources on the absorptive sanitary products industry. Affected by the epidemic, global cargo export transportation capacity is tight, resulting in a sharp rise in freight costs, a rise in customer procurement costs and a decrease in orders, and a decline in export business.

In the first half of 2021, Haoyue Nursing will continue to invest in the research and development of new products, deepen the cooperation with the world's famous customers, continue to expand the categories of cooperation products (such as menstrual pants, baby diapers and baby lesbian pants, etc.), and expand the cooperation area. Further strengthen the cost control advantage, and strive to build a leading ODM enterprise with product leadership in the global care products industry.

A review of Our development strategy and business plan for the first half of 2021 is summarized as follows:

1. Keep leading industry r&d and innovation capability

The company always puts research and development innovation in the primary position of enterprise development, and continues to invest heavily in research and development technology. Relying on continuous research and development and years of industry experience, the company continues to iterate on the development of composite core baby diapers, period pants and other products. When ordering production lines, the company fully considers the product structure framework, equipment automation level, and reserved space for equipment research and development and upgrading. The fourth-generation wearable and off-period pants developed by the company will be actively commercialized and popularized in the future. The fourth-generation new composite core material has been applied to the products. New products continue to gain brand recognition, leading customers to guide the consumption trend.

At present, the company has 137 patents, including 8 invention patents. In the first half of this year, the r&d investment is 38.638,300 yuan, accounting for 3.56% of the operating revenue. The continuous and stable R&D investment not only strengthens the company's industry-leading R&D advantage, but also can constantly improve the company's anti-risk ability in the face of changeable macro environment. Lay a solid foundation for the sustainable and rapid development of the company in the future.

2. Take advantage of cost control to build a digital future factory

The company began to introduce SAP and MES systems to realize the management functions of manufacturing data, production planning, production scheduling, quality, equipment, energy efficiency and other management functions, supporting intelligent three-dimensional warehouse to implement digital production management. Aiming at the production process with high labor consumption and labor intensity at the back end of the production line, the company optimized the production process and configured intelligent equipment to reduce costs and improve production efficiency. For example, through the use of packing machine, stacking machine, AGV and other automatic handling equipment, gradually realize the automatic operation from material out of the warehouse - production and manufacturing - finished products into the warehouse - finished products out of the warehouse and other links, can not only reduce labor input, reduce labor intensity, but also greatly improve production efficiency.

3. Promote international development

According to the climate characteristics of Southeast Asian countries, Hao Yue nursing uses the advantages of composite core structure products, such as thinner, breathable and dry, to promote its own brand composite core structure baby diapers in foreign markets, and gradually improve the influence of its own brand.

The company introduced core sales personnel from outside through multiple channels, and has initially built an overseas independent brand management team. The company has carried out independent brand sales activities online and offline in Thailand, carried out orderly promotion and publicity, adjusted the business framework, sorted out existing independent brand products and brand positioning, formulated product strategy and brand planning, and gradually increased the construction of independent brand; At the same time, the export business to southeast Asian countries other than Thailand is also carried out simultaneously, which is conducive to the company's international market expansion. Meanwhile, the company's capacity and transportation integration capacity are optimized, so as to reduce the trade risk caused by the export of a single producer country due to geopolitical turmoil.